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Brand List
OWNDAYS House brand
We are waiting for you with a wide variety of high quality frames in more than 1,500 styles, ranging from basic to functional, stylish and fashionable, always displayed in the shop.
Variety of the original private brands to match each price line and concept enables OWNDAYS to have strong competitiveness in the market.
Brand Description
OWNDAYS+
OWNDAYS+
Without deliberate pursuit of design - A subtle, modest approach that brings the true spirit of Japanese craftsmanship to life. Where minimalist aesthetic and sublime quality meet efficient pricing, that’s OWNDAYS+.
AIR Ultem
AIR Ultem
New material promising amazingly light frames at 9.4g. The frames have also passed the inspections of endurance and bridge distortion based on Japanese Industrial Standards (JIS B 7285:2008). Soft as a feather, light as the air. AIR Ultem is proven to be very functional and is perfect for daily use.
AIR Ultem Classic
AIR Ultem Classic
A capsule collection offering a modern update to classic frames where aesthetics and functionality co-exist in perfect harmony. As an extension to the AIR Ultem series, AIR Ultem Classic uses the same amazingly flexible and lightweight material known as Ultem, creating frames that are only 9.4g in weight. The slim silhouette and its subtle details set off a timeless style while lending a luxury touch to the retro inspired design.
OWNDAYS SNAP
OWNDAYS SNAP
Turn your spectacles into sunglasses in an instant through the use of built-in magnets that makes attaching the coloured SNAP LENS onto the frame so effortless. SNAP LENS is fitted with polarised lenses that can reduce glare from shiny surfaces such as the road and water surface to give you a more comfortable vision. This makes OWNDAYS SNAP a functional eyewear that is great for everyday use and perfect when you are on the go. *Comes in a bundled set consisting of a frame and a SNAP LENS *Changing of SNAP LENS colour is not available for bundled set
Memory Metal
Memory Metal
A collection featuring Nitinol (NiTi) frames that are made using the latest ion plating (IP) process. Nitinol is a shape memory alloy consisting of nickel and titanium. The material exhibits great elasticity and durability. It is able to retain its shape despite being bent by force. Ion plating is applied on the frame surface to enhance durability and resistance to rust. This also prevents the frame coating from peeling or scratching while acting as a protective layer for people with metal allergies.
John Dillinger
John Dillinger
In the early 1930s, John Dillinger was highly supported by the citizens as a benevolent thief in the Midwestern United States. We revived his period and history to the present and made neo-classic collection. From the standard designs to the unique designs, each frames has their own name with motif of 1960’s famous people.
Graph Belle
Graph Belle
A stylish and feminine line for the strong and beautiful woman living in today's world. We've given these frames a suppleness befitting a woman and a style that hints at independence. Detailed accents adorn the simple and composed design, invoking a sense of playfulness from any angle. This line has honed in on a mode style—elegant yet adorable, with a touch of intelligence.
FUWA CELLU
FUWA CELLU
Light as can be and easy on your skin. The FUWA CELLU brand line uses Grilamide TR-90 for its frames, which is recently referred to as the material of the 21st century. Safe and skin-friendly, TR-90 is recommended for those who suffer from metal allergies. In addition, their lightweight and excellent elasticity makes them comfortable to wear—perfect for those who are not used to wearing glasses.
lillybell
lillybell
A collection that draws on the notion of enjoying the present, offering options that are on-trend and with elements of both elegance and edge. Designed for the sassy, buoyant sweethearts who enjoy a blend of street-style edge and delicate appeal, while basking in the pursuit of finesse and maturity as they transform into refined young ladies.
OWNDAYS PC
OWNDAYS PC
OWNDAYS PC was developed for the people who tend to stare displays of computer, TV, mobile phone and video game today. They can reduce stresses on your eyes by cutting brightness and glares of displays down. PC glasses are strongly recommended to people today who are exhausting their eyes.
K.moriyama
K.moriyama
A collection of metal frames synonymous with sophistication and elegance. The use of metallic components is an intentional approach to create a lustrous shine that bounces off the frame upon changes in movements and lights. With an emphasis on both simplicity and attention to details, each pair in the collection is a versatile piece that could work multiple occasions, be it formal or casual. This is a collection designed to lend you a timeless, understated charm.
+NICHE
+NICHE
NICHE: The Undiscovered Dimensions – a collection of avant-garde eyewear born out of an undiscovered outlook in material and design. With the idea of being differentiated, OWNDAYS has re-invented the intrinsic charm in each material and in the process, uncovered the new dimensions unknown to the world.
eco²xy
eco²xy
A collection of eco-friendly spectacle frames made using biomass resources derived from castor plant. Castor plant is a renewable raw material that grows in wastelands. It is a perennial plant that does not cause deforestation. eco²xy frames are lightweight with no exposed metal components, making them safe for people with metal allergies.
AIR FIT
AIR FIT
So comfortable you feel like you’re not wearing glasses ― this is the idea which has inspired us to create a collection featuring frames made of a material that is both lightweight, flexible and corrosion-resistant. Besides comfort, the clean-cut design of the frames gives a sharp, impeccable look that is perfect for business and other formal occasions.
Senichisaku
Senichisaku
Sen-Ichi Saku – brand of transcendent masterpiece spectacle frames, handcrafted by the spectacle artisan Sen-Ichi in Sabae, Japan, which is widely recognised for the production of eyewear. Each piece is strictly made by hand with proficient skills, and the quantity is very limited. The frames are made from natural material Celluloid and the leading metal material Beta-Titanium.
Junni
Junni
Fashion is not just for the adults – this is the concept behind Junni, a collection created for the children of today, featuring stylish frames even adults would love. With an emphasis on perfect frame fitting, Junni frames cater for both everyday use and children who are first-time eyewear users. It is a collection that pairs functionality with a grown-up aesthetic ideal for the little fashionistas.
Brand Logos
OWNDAYS+
AIR Ultem
AIR Ultem Classic
OWNDAYS SNAP
Memory Metal
John Dillinger
Graph Belle
FUWA CELLU
lillybell
OWNDAYS PC
K.moriyama
+NICHE
eco²xy 
AIR FIT
Senichisaku
Junni